British Boxers Goes Viral

It’s always a good feeling when we hear small independent companies getting recognised by the big guns. Deborah Price, Managing Director of ‘British Boxers’ has just announced that her UK-made underwear has caught the eye of Harrods and  welcomed on-board!

Formally the head of buying for a traditional luxury nightwear company based in London, British Boxers came to fruition when Debrorah’s daughter was diagnosed with lifelong disability Williams Syndrome; the realisation that she needed to be home in order to care for her daughter (more than any normal 9-5 job would allow) saw her plan new ventures.

“I’d always wanted my own business anyway, but receiving her diagnosis in the 2nd class post made the risk of losing it all minimal.

So I had the idea that making boxer shorts in Britain would be a good place to start. I know the mills, I knew the buyers, and my great, great, great grandfather had been Jem Mace – the first world heavyweight boxing champion in 1870.

His literal fight seemed to echo my metaphorical one for my child and for my business so British Boxers was born!”

As with any life-changing work news, it was shared via Business platform LinkedIn, and with so many congratulating her on her success, the story has really picked up the pace and gone viral.

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When asked what brought Deborah into the men’s underwear sector, her answer was simple and filled with so much passion,

“I love traditional nightwear and underwear – I have spent 15 years working in the nightwear and underwear sector.

My degree was in textile design, I love colour and texture and exploring new combinations and sometimes nightwear and underwear can allow you the freedom that perhaps daywear doesn’t allow.”

With British Boxers‘ first delivery all packed and ready for Harrods, set to land themselves on the shop floor very soon, we can only imagine this makes all the blood sweat and tears worth it.

 

Follow British Boxers on Twitter
Like the Facebook
Have a peek at their Instagram

 

 

 

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